June 2021

MERCHANDISING AND WHAT IT CAN DO – THE BUSINESS SIDE OF PRODUCT BUSINESS

Merchandising and what it can do – The business side of product business There are two kinds of merchandising in retail, the financial kind and the visual kind. Both are really important to how brands can grow as one looks after the business and the other shows the customer the creative side at its best. …

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THE BENEFITS OF COACHING & MENTORING IN RETAIL CAREER DEVELOPMENT

The benefits of coaching, mentoring and sponsorship in retail career development When you have a team of diverse individuals who are at different stages of development how much thought do you put into the way you help them reach their potential? I have been lucky in my career that I have had some managers who …

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WHAT PRODUCT BRANDS NEED TO CREATE A GREAT BUSINESS STRATEGY

What product brands need to create a great business strategy… Strategy is one of those words that sounds enormous and you can have one for all parts of your product business, especially when you’re in the growth stage. The key thing is to break down what you need to into priorities and what will give …

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WHY YOUR PRODUCT BUSINESS NEEDS DATA INSIGHT AND HOW IT SUPPORTS THE CREATIVE PROCESS

Why your product business needs data insight and how it supports the creative process. The thing I really love about working with product brands is that I know I bring something to the table they absolutely need for growth but that they don’t always realise can help their creative strategy. Numbers are not always seen …

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